THE BRAND
MADBAG
Italian Heritage & Legacy
Founded in 2023, MADBAG was born as a contemporary expression of Italian excellence in leather craftsmanship.
The brand is rooted in the great Tuscan artisan tradition, where the skill of the master leatherworker has been passed down for centuries along the banks of the Arno River and in the renowned districts of Scandicci and Valdarno. This is where the soul of MADBAG takes shape: a constant dialogue between minimalism, creative research, and technical precision.
Each collection explores the power of clean, understated lines, always distinguished by unparalleled quality. The choice of exceptional leathers, refined details, and meticulous tailoring define an iconic, elegant, and conscious identity.
The leathers used come exclusively from certified Italian tanneries, selected for their quality, sustainability, and environmental friendliness. Production is entrusted to specialized artisans in Scandicci, the beating heart of Made in Italy leather goods, where traditional techniques meet a contemporary aesthetic.
In our Roman studio, each silhouette comes to life through a design process that combines structural rigor and visual lightness. MADBAG thus celebrates authentic Made in Italy: not just luxury objects, but creations that express the region, culture, and artisanal expertise.
The project is led by Eleonora Gaspodini, CEO and Creative Director, and Alessio Ceniccola, CEO and Founder, united by the vision of building a contemporary Italian fashion house capable of combining heritage and modernity.
Where passion meets Italian craftsmanship
Each bag embodies the essence of craftsmanship: meticulous attention to detail, rigorous leather selection, and quality control at every stage of production.
Tuscan master craftsmen work each element with precision, creating creations characterized by softness, lightness, and durability over time.
MADBAG is synonymous with quality, refined taste, and timeless style. A tribute to Italian tradition that transcends aesthetics, transforming into a tactile, visual, and cultural experience.
Two Visions, One Identity
Two young Romans, born in 1989, grew up in a city where beauty, art, and character are part of daily life.
Observing the world of luxury leather goods, however, they noticed something: many bags are impeccable, but few truly have an identity. Many follow established codes. Few genuinely stand out.
From this insight, a precise idea emerged: to create bags that combine distinctive design, absolute quality, and Italian craftsmanship, without compromising between aesthetics and construction.
This is how MADBAG was born.
A brand rooted in Roman aesthetic culture and shaped in the heart of Tuscany, where each creation is handmade by Italian master leather craftsmen. Every model is born from an obsession with proportions, lines, and details.
Because a bag shouldn't just be beautiful: it must have presence, personality, and memory.
MADBAG creates objects designed to be recognized at first glance and remembered over time. A new idea of Italian luxury: distinctive, authentic, timeless.
Creative Director
Eleonora Gaspodini is the Creative Director of MADBAG. With over 15 years of experience in the film industry, collaborating on major Italian and American productions in set design and costume, she has developed an aesthetic sensibility deeply connected to the construction of image, character, and visual storytelling.
Throughout her career, she has worked closely with the cinematic world, where every detail—materials, silhouettes, lighting, and stage presence—contributes to defining a character's identity. This is an approach she later decided to transfer to the world of fashion and leather goods through MADBAG.
From this vision, a maison was born where each bag draws inspiration from the great Italian and international cinema divas, transforming the accessory into a true expression of personality, elegance, and contemporary imagination.
Iconic models like the Bellucci and the Loren evoke the timeless charm of great Italian cinematic icons: strong, sophisticated, and instantly recognizable women, capable of transcending eras and trends while maintaining their identity intact.
Through MADBAG, Eleonora Gaspodini thus unites Made in Italy craftsmanship, cinematic culture, and contemporary aesthetic research, creating collections designed to tell stories through timeless shapes, materials, and details.
THE HOUSE
MADBAG draws inspiration from the evolution of international fashion, reinterpreting it through an Italian lens.
The bags are designed to be elegant and functional, with a modern design and refined details. Each model is conceived as a balance between aesthetics and utility, between character and simplicity.
The goal is to offer women a piece of Italy they can wear with pride: an accessory that doesn't simply follow trends, but interprets them with personality.
MADBAG creations are not just accessories, but symbols of elegance, versatility, and sophistication. Objects designed to accompany strong, self-confident, and confident women throughout their daily lives. They embody the Italian tradition that transcends aesthetics, transforming into a tactile, visual, and cultural experience.
The Team
Behind every creation there are people, visions, collaborations.
Designers, artisans, photographers, models, and professionals who contribute to the brand's identity through campaigns that combine aesthetics, research, and storytelling.
MADBAG is the result of a collaborative effort, guided by a clear creative direction and an entrepreneurial vision oriented towards excellence.
MADBAG creations are not just accessories, but symbols of elegance, versatility, and sophistication. Objects designed to accompany strong, self-confident, and confident women throughout their daily lives. They embody the Italian tradition that transcends aesthetics, transforming into a tactile, visual, and cultural experience.
A recognizable silhouette, hand-finished in Italy
An icon born in 2023, the Bassotto bag has captivated magazines and the style of many women thanks to its recognizable silhouette and contemporary elegance. The Bassotto takes its name from a small dog, from which it draws inspiration, with a unique character: discreet yet always present, affectionate yet determined. Its elongated and harmonious lines inspire an essential, elegant, and personality-rich shape.
THE BRAND
MADBAG was created as a brand that encapsulates and represents the four "M"s that define its identity: Madbag, Moda, Movie, and Made in Italy.
The goal
The goal is to create products designed to last beyond seasonal trends.
MATERIALS GUIDE
THE HOT STAMPING PROCESS WITH GOLD LEAF
The MADBAG logo is imprinted onto the leather through a gold foil hot stamping process, a handcrafted technique that transforms the leather surface into a precious canvas. A very thin gold foil is applied using a die engraved with the MADBAG monogram.
Thanks to the perfect combination of heat and pressure, the monogram fuses with the leather, creating a luminous, elegant and permanent signature that distinguishes each creation.
Each application requires absolute precision: the ideal temperature, calibrated pressure, and precise timing guarantee a flawless result. It's this meticulous process that makes every MADBAG bag unique, an authentic expression of craftsmanship and luxury. READ NOW
A community of extraordinary women
The beating heart of MADBAG is its community. Elegant, determined women, passionate about sophisticated and authentic style. Thanks to them, MADBAG is not just a brand, but an ever-evolving reality: a shared emotion that grows every day.
WHERE WE PRODUCE
Founded in 2023, the Italian maison MADBAG creates leather goods collections that combine minimalism and creative research. Production is entrusted to specialized artisans in Scandicci , in the heart of the Tuscan leather tradition. The leathers come from certified Italian tanneries. In its Roman studio , the designs and concepts of the collections take shape through careful creative and technical development. READ NOW
THE HOT STAMPING PROCESS WITH GOLD LEAF
The MADBAG logo is imprinted onto the leather using a hot foil stamping process with gold leaf, an artisanal technique that transforms the leather's surface into a precious canvas. A very thin gold foil is applied using a die engraved with the MADBAG monogram.
A recognizable silhouette, hand-finished in Italy
An icon born in 2023, the Bassotto bag has graced magazines and captured the style of many women thanks to its distinctive silhouette and contemporary elegance. The Bassotto was conceived by observing a small dog, from which it takes its name, with a unique character: discreet yet always present, affectionate yet determined. Its elongated and harmonious lines inspire an essential, elegant, and personality-rich shape.
Our materials
Choosing LWG-certified leather means offering a luxury product that doesn't compromise on ethics and responsibility toward the planet. All our leathers come from tanneries certified by the Leather Working Group (LWG), the most authoritative international standard for sustainable leather processing. READ NOW
