THE BRAND
Heritage & Italian Legacy
Choosing MADBAG means embracing an authentic idea of beauty, where design meets the Made in Italy tradition in a unique and timeless experience.
Rome, 2023. Eleonora Gaspodini and Alessio Ceniccola, both born in 1989, founded MADBAG: a project created to redefine the concept of timeless elegance through the excellence of Made in Italy.
The ideas are born in the creative studio in Rome, but it is in Tuscany, in the vibrant heart of Scandicci, that the centuries-old expertise of master artisans transforms sketches into timeless objects.
Through precise gestures and the use of genuine leather certified by the Leather Working Group (LWG), each design is given shape and structure, expressing the authentic value of Italian excellence. Each collection draws inspiration from cinematic atmospheres, and every bag pays tribute to one of the great female icons of Italian cinema.
OUR COMMITMENT
Our commitment is to create bags designed to stand the test of time, crafted from exceptional materials and defined by distinctive shapes that transcend trends.
Our goal is to bring the excellence and soul of Made in Italy to the world.
We asked the artisan in charge of our Scandicci workshop to take us through the journey that transforms an idea into a finished product.
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What sets your workshop apart from others?
We have always worked in the heart of Tuscany’s leather-making tradition, where artisanal craftsmanship meets innovation. For us, being a partner means turning an idea into reality, working closely with the brand throughout every stage of the process, with expertise and passion.
How much time and care does it take to create a MADBAG?
Each design requires between 3 and 5 hours of hands-on craftsmanship. Preparing the individual components, stitching, and finishing are the most delicate stages—processes that require experience, precision, and time to ensure the highest quality result.
What journey does the leather take before becoming a bag?
It all begins with the careful selection of the leather. This is followed by cutting, preparing the individual components, assembly, stitching, fitting the hardware, and the final finishing touches. Every stage is carried out with precision by skilled hands.
How many hands contribute to the creation of a bag?
On average, up to five people work on each individual bag, each bringing their own specific expertise. The final result is born from the collaboration of different skilled professionals.
Two Visions, One Identity
Two young Romans, both born in 1989, grew up in a city where beauty, art, and character are part of everyday life.
Born and raised in Rome, Eleonora Gaspodini and Alessio Ceniccola are the founders of MADBAG.
Eleonora, Founder and Creative Director, brings over fifteen years of experience in the film industry to the brand, along with a creative sensibility shaped by fashion, set design, and costume, transforming visual storytelling into design.
Alessio, Entrepreneur & Co-Founder, leads the brand’s growth, overseeing advertising campaign strategy and helping shape the direction and development of MADBAG.
Together, they define the identity of MADBAG, bringing together creativity, vision, and the excellence of Made in Italy.
Sustainability & Social Commitment
Leather scraps and unused materials are donated to schools and academies, where they can find new life through creativity and education. Our packaging is also made from recyclable materials, reflecting the same thoughtful and responsible approach.
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MADBAG on British Vogue: the Italian brand featured in April 2026
MADBAG in British Vogue — April 2026 Being featured in the pages of British Vogue represents a significant moment in MADBAG's growth journey. In the April 2026 issue, our brand was selected for a...
WHERE WE PRODUCE — ROME & FLORENCE
Nel nostro studio creativo di Roma nascono idee e progetti, mentre la produzione è affidata a maestri artigiani di Scandicci, Firenze, nel cuore della tradizione della pelletteria e dell’eccellenza Made in Italy.
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OUR SHOWROOM - ROME
In December, the new MADBAG showroom will open in Rome, a space dedicated to the brand, its collections, and the MADBAG experience.
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Open Day dedicated to our clients
MADBAG opens the doors of its Formello headquarters, located in the industrial district, with an Open Day dedicated to its clients—an opportunity to discover the heart of the brand and experience every stage, from material selection to final production.
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We exclusively use Leather Working Group-certified leathers, sourced from tanneries that meet the highest international sustainability standards, reflecting a conscious and responsible approach.
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OUR SOCIAL COMMITMENT — SCHOOLS
Leather and production offcuts are recovered and donated to schools and academies, where they become materials for new creative projects and educational programs.
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